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June 4, 2024

Episode 78 – Karrie Sanderson, Adventurous Leader

Episode 78 – Karrie Sanderson, Adventurous Leader
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Uncharted Journeys

Karrie Sanderson is the dynamic and accomplished founder and CMO at K.E.S. Consulting. With a wealth of experience in growth marketing, brand leadership and strategy, creative studio management, and strategic consulting, she is a powerhouse leader who knows how to drive success.

Her desire to be a journalist, with a detour via an engineering degree, landed her in the sweet spot of marketing that allowed her to blend her creative side and appreciation for structure and process. Karrie's impressive career includes CMO roles at Typeform and Smartsheet and impactful stints at iconic brands like The Coca-Cola Company and Starbucks.

As a mentor at Techstars Seattle and a member of Chief, Karrie is passionate about driving growth through research, strategy, brand building, and dynamic leadership. Her belief in the power of brand building and the importance of creating high-performance marketing teams is the cornerstone of her success. She embodies the philosophy that brand building is not optional and that a strong foundation is key to achieving greatness.

Based in Seattle, Karrie enjoys life with her family—both two-legged and four-legged members. She loves the outdoors, sailing, travel, and adventure and is always ready for the next exciting challenge.

Her advice for those starting out in their careers? “Say YES! Raise your hand for new and challenging opportunities when they come along.” And be sure to take others along with you on your journey to success.

 

Karrie Sanderson on LinkedIn