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Patty Radford Henderson has a passion for helping marketers see what is possible. As a senior marketing strategist, former agency owner, and start-up founder she has spent her career helping brands create customer-centric content marketing programs. She’s worked with Aveda, Thomson Reuters, General Mills, and Medela and has held leadership positions at Target and Regis.
As an experienced marketing leader, entrepreneur, and marketing solution provider she is committed to helping teams smash organizational silos and transition to a more strategic customer-centric approach to integrated omnichannel planning. Patty found her penchant for marketing early after graduating college with a degree in communications. Never shying away from a potential opportunity, she has sought challenges and knowledge with every role she has held and subsequently conquered.
She is taking her determination and love of a challenge to the next level with her latest endeavor. Leveraging her 25+ years of wrestling with spreadsheets as strategic planning calendars, she founded Annum – a specifically designed software company that helps marketers break down organizational silos and plan smarter. Patty is embracing the challenges that come with bootstrapping a start-up and is invigorated by the direct input she has with all facets of the business. And she is leaning into her own best advice – be open to absorbing other’s experiences, and advice, to help yourself, but stay clear on the impact you want to make and how you want to feel as you carry out your vision.
