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Lisa Bragg takes her name more literally than most. Her book Bragging Rights: How to Talk about Your Work Using Purposeful Self-Promotion officially hits the literal and virtual shelves on May 11th. It is a must-read for anyone looking to improve their self-advocacy skills. Lisa is also a speaker, advisor, professional mentor, and the founder of MediaFace, a Toronto-based content and consulting firm. Before MediaFace, she was a TV reporter and anchor for 15 years and the Executive Producer for Tedx Hamilton. Connecting with others has been the red thread throughout her career.
Lisa knew early on that she wanted to go into broadcast journalism. The news was always on in her home growing up, and that, combined with her insatiable curiosity, made becoming a reporter a natural path. She was as comfortable behind the camera as in front of it – often heading out on her own to interview people that others overlooked. She loves hearing their stories, giving them a platform to share them, and opening the door to other opportunities.
Lisa’s passion and enthusiasm to help and cheerlead others turned her away from TV and onto starting MediaFace. She didn’t want to follow the factory mindset that if she just worked hard and stayed the course, someone else would notice her work and achievements and raise her up. Instead, she heralded her own success and knowledge and started her firm to do that for others and their companies.
She’s accomplished a lot and says that a significant a-ha was realizing that balance is essential. She is quick to point out that “true balance doesn’t live anywhere,” but knowing and acknowledging what is the most important thing – be that family, work, or writing a book – at that moment in time and focusing on that, while making sure the other projects are tended to, sometimes by others, is more than half the equation to success. The other half – be willing to talk about those successes. Proactively and unabashedly share what you have to offer with the world. “Tell people what you want and self-advocate – contrary to what we think sometimes, people are not mind readers.” When you brag, do so intending to serve – thinking about how your knowledge helps someone else succeed.
Order: Bragging Rights: How to Talk about Your Work Using Purposeful Self-Promotion
