A 30-year marketing industry veteran, Lori Jones is as known for her keen business and fashion sense as she is as a marketing integration guru. Experienced across multiple adjacent disciplines such as marketing, advertising, PR, and digital and social programming, she truly shines in bringing each of those areas together. Bold in her beliefs, she doesn’t subscribe to the “business as usual” type of thinking but rather lives and works by the notion of “business as [un]usual” delivering results by outthinking our clients’ competitors within asset-intensive industries. Aside from her role as Mom to four, she is also President, CEO, and Director of Strategic Development at Avocet Communications, a family business founded by her father in the early 1980s.